Demographic and Psychographic profile for the target audience of my music magzine
Demographics
- Male 80%
- Female 20%
- Average age - 17
- Single
- C2, D, E
- In full time education school / college along side part-time work, or starting full time work after finishing with education
Psychographics
- Aspirers / Individuals / Succeeders
- No children
- Semi-detatched housing - Suburban area
- Within their own country, maybe US
- Car - Some sort of small hatchback, fiesta, saxo, 106 etc
- Lib Dem
- Daily Mail or Local paper
- Students
- Tesco
- Dog
- Subway
Hobbies
- Plays some sort of musical instrument
- Going to Gigs / festivals
- Partying
- Socialising with people with similar interests
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