Tuesday, 1 December 2009

Demographic and Psychographic profile for the target audience of my music magzine

Demographics
  • Male 80%
  • Female 20%
  • Average age - 17
  • Single
  • C2, D, E
  • In full time education school / college along side part-time work, or starting full time work after finishing with education
Psychographics
  • Aspirers / Individuals / Succeeders
  • No children
  • Semi-detatched housing - Suburban area
  • Within their own country, maybe US
  • Car - Some sort of small hatchback, fiesta, saxo, 106 etc
  • Lib Dem
  • Daily Mail or Local paper
  • Students
  • Tesco
  • Dog
  • Subway
Hobbies
  • Plays some sort of musical instrument
  • Going to Gigs / festivals
  • Partying
  • Socialising with people with similar interests

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